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Product Design prepares students to create new products and services. In the past, products were physical objects and students studied industrial design to build their understanding of materials and manufacturing processes. Today, new products typically incorporate physical and digital components and often integrate into broader product ecosystems (think app store). Integrated product design prepares students to work in a variety of fields designing these types of products.

In our core design studios, you’ll develop your own projects often working on real-life problems and working with stakeholders outside the classroom. Alongside these classes, you’ll build out your technical skillsets learning industry standard CAD software, basic material science, principles of ergonomics and system design. You’ll be able to focus on individual areas of interest culminating in a project of your own proposal.

So many areas of interest can be a good match for Product Design. From art, design, engineering or anything that has to do with systems, to social psychology and behavior economics. If you want to make the world a better place, and you like to make stuff and understand how things work or why the system/object operates, this program is a good match for you.

No particular subjects are absolutely necessary, but you should be comfortable with uncertainty. If you like to make things, are naturally curious and aren’t afraid of hard work, you’re likely to do well in this program.

Product Design students come from all different backgrounds and bring a wide variety of skillsets to the table. Because there are so many different ways to approach a design problem, we do not have a single “type” of successful student. The most successful designers (as students and professionals) are those that really care about making life better for their users and have a high tolerance for failure (great designs never work the first time). Also, these students are driven to improve themselves and their process, looking for extra opportunities and experiences.

No, but there is a ton of overlap. Both disciplines rely on understanding end users and a having the commitment to deliver a great experience for them. Additionally, you will learn graphic design basics in order to improve your presentation skills, and will have opportunities to work in design teams with graphic designers.

Most likely, but we are defining that extremely broadly. If you are working on an engineering team developing schematics for a submarine you are designing a product. If you are launching your own restaurant and designing the experience guests have, you are designing a product. This is the idea of integrated product design; the actual product does not have to be a discrete physical object.

Apple, Google, Uber, Facebook, Reebok, Ideo, IBM, Amazon, E Ink, Electric Boat, Raytheon, Ximedica, Hasbro, Fidelity, CVS. Any company that cares about differentiating their user’s experiences is hiring product/experience designers.

• Experience Design
• Human Factors
• Internet of Things
• Design Value Index
• Human Machine Interface
• Additive Manufacturing
• User Persona

We collaborate across the university, including interdisciplinary work with JWU’s College of Business, College of Food Innovation & Technology, College of Engineering & Design, and the Occupational Therapy doctoral program. And we are always expanding the list.

Yes! That is the core of the design approach we teach. Here is a 3-step summary:

1. You’ll learn to study people to understand their needs.
2. You’ll develop and test prototypes to meet those needs.
3. And you’ll converge on product requirements and product concept based on that testing.

Yes, constantly! In a variety of materials using a variety of tools.